BLOGGING 101: MASTERING BLOGGER

 Course Duration: 8 weeks

Course Description:

This course provides a comprehensive introduction to blogging using Blogger, Google's free blog-publishing service. The curriculum covers Blogger basics, content creation, blog design and management, SEO, social media promotion, and monetization strategies.

Week-by-Week Outline:

Week 1: Introduction to Blogging and Blogger

  • Introduction to blogging: definition, purpose, and importance
  • Overview of Blogger: history, features, and benefits
  • Setting up a Blogger account
  • Understanding your target audience
  • Assignment: Create your own blog on Blogger and write your first post.

Week 2: Content Creation

  • Fundamentals of good writing: tone, voice, style, grammar
  • Blog post formats: listicles, how-tos, reviews, personal stories
  • Brainstorming blog post ideas
  • Writing engaging headlines and introductions
  • Assignment: Write a blog post in a chosen format.

Week 3: Blogger Design and Management

  • Importance of user-friendly design
  • Customizing your Blogger theme: layout, background, fonts, colors
  • Understanding labels and blog archive
  • Scheduling posts and managing comments
  • Assignment: Customize your Blogger blog design.

Week 4: Visuals and Multimedia

  • Importance of visuals in blog posts
  • Basics of graphic design: color, typography, composition
  • Using images legally and ethically
  • Incorporating videos and infographics
  • Assignment: Create a blog post with various forms of media.

Week 5: Introduction to SEO

  • Basics of SEO: keywords, backlinks, meta descriptions
  • SEO-friendly blog post structure
  • Using SEO tools like Google Analytics, Google Trends, and Keyword Planner
  • Assignment: Optimize a blog post for SEO.

Week 6: Social Media Promotion

  • Understanding different social media platforms: Facebook, Twitter, Instagram, LinkedIn
  • Creating engaging social media posts
  • Scheduling and automating social media posts
  • Influencer marketing and collaborations
  • Assignment: Create a social media promotion plan for your blog.

Week 7: Monetizing Your Blog

  • Understanding different monetization strategies: ads, sponsored posts, affiliate marketing, products and services
  • Setting up Google AdSense on Blogger
  • Building an email list
  • Assignment: Develop a monetization strategy for your blog.

Week 8: Analytics and Growth

  • Understanding blog metrics and Google Analytics
  • Conducting a blog audit
  • Strategies for growing your blog audience
  • Developing a long-term blog plan
  • Assignment: Conduct a blog audit and create a growth plan.

Evaluation:

  • Weekly Assignments: 60%
  • Final Project (Blog Creation with 5 Blog posts, Monetization Plan, and Growth Strategy): 40%

Learning Materials:

  • Blogger for Dummies by Susan Gunelius
  • The Elements of Style by William Strunk Jr. and E.B. White
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
  • Online resources and blogs: Blogger Help, Moz Blog, Buffer Blog.

Course Goals:

By the end of the course, students should be able to:

1.    Understand the fundamentals of blogging and the specific features of Blogger.

2.    Develop, write, and organize content for a blog on Blogger.

3.    Apply Blogger design principles to customize their blog.

4.    Apply SEO strategies to maximize blog visibility.

5.    Utilize social media platforms to promote blog content.

6.    Apply strategies to monetize a blog effectively.

7.    Use blog metrics to measure success and growth.

 

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